The online shopping industry is full of hiccup-prone shoppers.
With all of the hicc-ups, online retailers like Amazon, Target, Best Buy and Walmart are trying to mitigate the risk by having shoppers log on at home or on mobile devices.
But a study by a research firm suggests that this method is not a panacea.
The study by RBC Capital Markets analyzed online shopping traffic for about 600 retailers from 2009 to 2011 and found that only a third of shoppers were using a mobile device to shop.
The rest were shopping on their computers.
The study also found that the majority of shoppers opted for shopping at brick-and-mortar stores.
The RBC study also showed that retailers had a difficult time selling online.
A whopping 86% of the shoppers who logged on to their websites did not make a purchase.
About 1.3 million shoppers have reported having to log in to their website in order to make a payment, according to the study.
In a recent interview, Joanna Zuber, head of retail research at RBC, said that the online shopping world is evolving rapidly.
She pointed to the rise of online shopping portals like Amazon and Walmart as proof of that.
She said that shoppers are increasingly opting for shopping from a mobile or tablet-based device, and they’re also choosing online.
She said that these changes are a sign of the consumer buying habits evolving.
“They’re buying more in-person and they are choosing to shop from a device that is smaller and lighter,” she said.
The report found that consumers are spending an average of $2,717 on shopping online in the first quarter of this year.
That’s up 3% from last year, and it’s up about 3% in every quarter since 2009.